Chiang Mai Municipality, one of twelve participating cities in the project ‘Clean Air for Smaller Cities in the ASEAN Region’, has launched the campaign ‘Add Love into Air’ on the 17th February 2015. The campaign aims to reduce and mitigate air pollution as well as stimulate public awareness. Through this campaign, the municipality undertakes three measures: the enforcement of the prohibition of open burning, spraying on roads to prevent dust suspension, and road-side inspection for black smoke emitting vehicles. These clean air measures were proposed in the Clean Air Plan for Chiang Mai.